Apple Inc. announced a lighter weight model of its popular iPhone. Aimed at a younger generation who can’t always afford the latest and greatest phones, the iPhone Shuffle saves 50% of its manufacturing costs by not providing a screen. Initially, we were skeptical this would make the product unusable. However, Steve Jobs calmed all of our fears. ‘We know what users want in life; they want excitement, surprises. And that’s where we’re going with this. You have no idea who you are calling, who is calling you, or if your phone is even on. You really need to be prepared to speak with anyone at anytime. Your boss, your mom, your girlfriend. I present you with iPhone Shuffle.’
-Steve Jobs

