Apple Introduces iAds: “Mobile Ads with Emotion”

Apple has officially unveiled its new mobile advertising platform, iAds, the “seventh pillar” of the new iPhone OS 4.0. The new iAd platform, which we learned about just two weeks ago, will be built directly into the iPhone OS interface. During today’s iPhone OS 4.0 unveiling event at Apple’s headquarters in Cupertino, CA, Steve Jobs […]

Apple to Launch iAd in Europe in December

Apple’s mobile advertising platform iAd is coming to the UK and France in December, as well as Germany in January, the company has announced. iAd is one of the crucial features of iOS 4.0, bringing HTML5-powered interactive ads to Apple’s mobile platform, letting users stay within their current application while engaging with an ad. Tweet